MELAND's Tenth Anniversary Birthday Pop-up Space | NYGDESIGN
The leading brand in parent-child entertainment in China, Meland, celebrates its tenth anniversary. We have created a giant cake paradise for them, landing at MixC World in Shenzhen, inviting everyone to experience this excessively sweet summer!
In everyone's heart, there is a "paradise" of their own. Children here unleash their imaginations, savoring the joy like candy, while adults strive to be children for a day, freely reveling in innocence. At any time, adults and children are welcome to return to the Meland paradise, sticking closely to the most innocent and pure selves. Over the past decade, Meland has been a companion, carrying innocence, dreams, and endless joy.
Under the theme of "Ten Times the Fun - Birthday Party," we invite you to step into the joyful and loving Meland paradise to wish Meland a happy tenth birthday!
In terms of colors, as we considered how to create a commemorative cake that fits the brand's theme, we believed that childhood is colorful and vibrant. Combining the popular dopamine color scheme of today, we used gradient colors to magnify the unique joy of being ten years old. In terms of design, the addition of carousel park elements to the cake installation makes the entire structure seem dynamic, like a dreamy castle, allowing all attending adults and children to immerse themselves in a sweet atmosphere. The special guest "Milk Dragon" also made a surprise appearance, lying on the cake and stealing a bite, overflowing with cuteness. In addition to the striking cake installation, we also planned a very surprising capsule toy machine and a very fun wish wall photo spot, where everyone writes down their most desired wish when they were ten years old, hoping to spread Meland's fun factor to more on-site visitors!
中国亲子游乐领航者品牌meland迎来十周岁，我们为其打造了一个巨型蛋糕乐园，空降深圳万象天地，一起感受这个甜度超标的夏天！
每个人心中，都有一个属于自己的“乐园”，小朋友在这儿放飞想象，收获糖果般的快乐滋味，大朋友在这儿争做一天的小孩，肆意挥洒童真。无论何时，都欢迎大朋友小朋友一起回到meland乐园，快乐贴贴最天真无邪的那个自己。
meland十年陪伴，承载童真、梦想和无尽欢乐，我们以“十分好玩 生日派对”为主题，邀请你走入充满欢乐和爱意的meland乐园，对十岁生日的meland，说一声“生日快乐”！
在色彩上，我们在思考如何为品牌打造符合主题的纪念日蛋糕，我们认为，童年的缤纷的，是七彩的，我们结合当下大热的多巴胺配色，通过渐变的色彩，放大专属十岁的童年快乐。在造型上，旋转木马乐园元素的加入让整个蛋糕装置仿佛动态化了，犹如一个梦幻的城堡，让所有到场的大朋友小朋友都能沉浸式地感受到甜蜜氛围。现场还有大牌嘉宾“奶龙”惊喜现身，趴在蛋糕上偷吃的造型萌度爆表。除了十分出片的蛋糕装置，我们还策划了十分惊喜的扭蛋机、十分好玩儿的心愿墙打卡墙，让大家写下自己去到十岁时最想实现的愿望，希望meland的好玩因子触达到更多现场用户！
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